KZN Business Chambers Council
KZN Business Sense

 









THE KZN BUSINESS SENSE CAMPAIGN HAS THREE VERY SIMPLE RULES: 

 We tick all the boxes in the modern era of marketing;

Targeted Print distribution:

KZN Business 15000

Targeted eBook distribution:

The most comprehensive Business data base available in KZN (over 49100 members)

Repetition 

(Print, ebook , blogs and social media platforms) Repetition is fundamental to the success of any advertising programme. The marketplace proves this fact, as does research. Studies indicate that a person must see your product NINE times before they will feel empathy towards it and be inclined to buy it.

So, get people to buy your product or service: Recognise the importance of repetition in advertising

“I don’t know who you are. 
I don’t know your company. 
I don’t know your company’s product. 
I don’t know what your company stands for. 
I don’t know your company’s customers. 
I don’t know your company’s record. 
I don’t know your company’s reputation. 
Now – what was it you wanted to sell me?”

Articles in the publications are blogged:

The eBooks articles are all published on www.kzntopbusiness.co.za / www.kznbusinessbook.co.za  &  www.kznchamber.co.za

Social media:

We have our very own KZN Business Social platform www.kznbusinessbook.co.za

All RSS feeds are shared with 35 selected social media platforms 

Cost Effective

We are cost effective if not the most cost effective: The cost means the cost of producing the advertisement based on the number of people targeted.

For example, our cost per thousand is R73 per column centimetre = 73,000/49,100 people = 00.12. The cost per thousand is R 0,12   

 

 

Fact Sheet

The KwaZulu-Natal Business Chambers Council and Superfecta Trading 106 CC are publishing a bi-monthly print tabloid and online business magazine.  The publication provides business people with compelling and relevant perspectives on the issues impacting on the economy of KwaZulu-Natal.   

Content

In depth think-pieces and updates on current industry trends, mega project updates, public policy, economic development, regional collaboration initiatives etc.  

  • Insight on government policy that will affect business  
  • Business information and data from regional and national experts  
  • Existing and emerging businesses that are creating jobs and stimulating the economy  
  • Features on new business investment and companies  
  • Updates on Chamber and provincial initiatives that are improving the business climate.  
  • Features on successful companies  
  • Business personality feature  
  • Tourism news and developments  
  • Personal growth and development insights  
  • New technology /IT trends that impact on business   

Distribution

The distribution of the printed tabloid copies:

  • 9 000 King Shaka International Airport business lounges (Durban)
  • 1000 Oribi Airport (PMB)
  • 1000 Umhlanga Ridge Management distribution  La Lucia / Umhlanga Ridge
  • 1000 ICC
  • 3000  KZN Chambers office distribution and other KZN Chamber & KZN Top Business functions

The electronic publication:

Distributed by e-mail to Superfecta’s extensive database as well as the KBCC members, which exceeds 49 100 business people. Links will also be available on the new website and Facebook page, which will be used to promote KZN Business Sense. The distribution of the printed tabloid copies will include: King Shaka International Airport lounges, Business Chamber office distribution, DIPA, Government departments, and other businesses

Distribution Schedule 2016 (Year week numbers)

Week 8 (from 14th February)

Week 18(from 25 th April)

Week 25 (from 20th June)

Week 34 (from 20th August)

Week 42 (from 10th October)

Week 51(from 25th November)

The Tabloid is available as an eBook and as a mobile version for easy reading on smartphones, iPads and tablets. Adverts have hyperlinks to each advertiser’s website. (We are all happy clickers - we all tend to follow links).   The publication is distributed by e-mailing the electronic copy to Superfecta’s extensive database as well as to all the KwaZulu-Natal Business Chambers Council member chambers’ databases. Links are also available on

KZN Business Chamber Council ; www.kznchamber.co.za

KZN Top Business; www.kzntopbusiness.co.za

KZN Business Book;  www.kznbusinessbook.co.za

Business Book; www.businessbook.co.za

Superfecta; www.superfecta.co.za

Afrikaanse Handelsinstituut (AHI) KZN; www.ahi.co.za 

Durban Chamber of Commerce & Industry; www.durbanchamber.co.za

iLembe  Chamber of Commerce, Industry and Tourism; www.ilembechamber.co.za

KwaZulu Natal Youth Chamber of Commerce; www.kycci.org.za

Ladysmith Chamber of Commerce & Industry

Minara  Chamber of Commerce; www.minara.org.za

National African Federation Chamber of Commerce (NAFCOC); www.nafcoc.org.za

Newcastle Chamber of Commerce & Industry ; www.ncci.org.za

Pietermaritzburg  Chamber of Business; www.pcb.org.za

South Coast Business Chamber ; www.southcoastbusinesschamber.co.za

Zululand Chamber of Commerce & Industry; www.zululandchamber.co.za

Editorial Columns  

Editorial columns cover specialised fields where we have teamed up with experts in their relevant fields. The editorials are written in laymen’s terms about important issues we need to understand, e.g. The BBBEE Codes are changing. How does this really affect business? Other topics include labour laws, skills development etc.   

(30% of space allocated to advertising)  

Print Media Calculations

Tabloid page (roughly A3 in size) measures 39 centimeters deep by 7 columns

 Advertising Rates

Full colour
The column centimetre rate is R 73.00
Column size = 3.6cm
Please supply print ready PDFs

The formula

A cost can be calculated for a size given the column centimeter rate as follows:
[depth of advertisement size in cm] x [number of columns, shortened to cols] x column centimeter rate 

Example: A4 advertisement size is 25cm x 5 cols with a rate of R73 psccm.

[25] x [5] x [110] = answer R 9125.00 

Editorial

Gayle McLennan-Smith

gayle@topbusiness.co.za

T- 031 267-1977

C-0836530465

 

Contact

Grant Adlam   

grant@kznchamber.co.za  

T- 0600 00 3771

Cell-0832629529

www.kznchamber.co.za      

www.gampublishing.co.za